Going beyond communicating about Wildfire Risk:

A case for Community-led communication 

Summary

Increasingly extreme wildfires entail disaster and socio-environmental injustices. Hence, wildfire practitioners and scientists are calling for different ways to deal with, and relate to wildfires. In particular, communicating about wildfires plays a critical role in accompanying such a change. However, Wildfire Risk Communication continues to focus mainly on the risk dimension of wildfires, communicating generic messages in top-down, unidirectional ways to citizens. 

Thus, we need to move beyond focussing only on wildfire risk, and instead recognise wildfires as long-term, complex processes  that are inherently part of our socio-environmental systems. This understanding calls for communicating about wildfires in more inclusive, locally situated, and participatory ways.

Particularly, my research focuses on Community-led Wildfire Communication, and how local initiatives play a key role in co-creating ways for Living with Wildfires. Through an in-depth case study with the association Pego Viu, and interviews with wildfire experts across the globe, my research aims to contribute to, and transform, wildfire communication practices and knowledge.

Keywords

community-led wildfire initiatives; bottom-up action; wildfire communication; local and traditional knowledges.